2026/02/17
Hungarian development and outsourcing studios can apply to participate in one of the largest professional events in the global video games industry through Creative Hungary’s open call. Held in Cologne from 26 to 30 August 2026, the Gamescom international fair offers winners not only the chance to expand their international opportunities, but the exhibition held under the Budapest Select umbrella brand can successfully draw professional attention to the entire Hungarian development scene.
The world’s largest themed exhibition, successor to the former Games Convention, has provided a platform for developers, publishers, technology companies, and industry decision-makers since 2009 to present and discover the latest digital games, hardware, and industry innovations. The event’s professional and public days, as well as flagship events, such as the Gamescom Opening Night Live, attract around 300,000 visitors from over 100 countries each year. The dedicated professional programmes draw significant international media attention, with approximately 30,000 industry experts and journalists covering nearly 1,500 exhibitors.
Participation in the event represents a significant strategic opportunity for Hungarian digital game developers. The exhibition can provide access to the international ecosystem, allowing successful applicants to showcase new projects, gather direct professional and user feedback, and hold discussions with publishers, investors, and technology partners. They may also explore the integration of forward-looking technologies, such as AI-driven development pipelines or cross-platform distribution. In addition, exhibiting can effectively strengthen their international market presence, support brand-building, and expand financing opportunities. Participation in Gamescom can be especially valuable for outsourcing studios: increasing their visibility in the co-development market may open doors to direct involvement in AAA-level projects, paving the way for long-term expansion of export capacity.
We welcome applications from studios specialising in outsourcing and offering market-ready services, as well as game development studios or teams that already have commercially available products or at least prototypes at the vertical slice stage.
Successful participants will exhibit on a collective stand under the Budapest Select umbrella brand, while retaining their individuality and brand identity. A nationally coordinated, unified, high-quality environment can support Hungarian companies’ international business development, while successfully drawing attention to the entire Hungarian game development sector. We will evaluate the entries with the involvement of a panel of recognised industry experts.
The call aims to promote the professional success of Hungarian game industry players and to help maintain their long-term presence in the domestic and international markets. The development and future achievements of Hungarian game industry companies with the strongest innovation and export potential can contribute, in both the short and medium term, to the growth of the domestic creative sector, thereby reinforcing Hungary’s and Budapest’s international position.
Deadline for submissions: 31 March 2026, 11.59 PM
Enter the global market with your digital development or service at one of the world’s largest video game industry events!
The detailed call for applications and required documents are available HERE.
