Zsófia Jakab has been the Hungarian Fashion & Design Agency’s CEO since 2018. Relying on her professional experience and extensive international network, she is working on connecting the Hungarian fashion and design industry to the international flow and turning Budapest into a determining regional centre of the industry. As the leader of the Hungarian fashion and design industry’s coordinative organisation, she is a devoted supporter of emerging designers. She believes that Hungarian brands’ creativity and innovative solutions can bring Hungarian designers and the country worldwide recognition.

In addition to her position as CEO of HFDA, Zsófia Jakab was appointed Ministerial Commissioner responsible for the development and sectoral coordination of the creative industry from the 15th of February, 2024.

Since the beginning of 2021, Patrícia Amfer has been supporting the successful operation of the Hungarian Fashion & Design Agency as Operational Programme Director for Fashion, and from June 2022 as Director of Fashion and Design. Already during her university years, she gained insight into the world of event and programme management, which is also related to fashion, and had the opportunity to participate in the preparation and implementation of several prestigious events. Through various comprehensive creative projects, she has gained in-depth knowledge that significantly contributes to the effectiveness of HFDA’s programmes. Her expertise contributed to the success of numerous domestic and international fashion weeks and educative programmes. In the Agency’s new management structure, she will put her knowledge to good use as Director of Fashion and Design.

She believes in efficiently working, structured system processes that allow her to manage tasks entirely, in line with the Agency’s strategic goals. She encourages her colleagues to think freely, based on teamwork and a high level of responsibility. 

Viktória Tolnai started her career in the Hungarian fashion industry in 2014; she was involved in the launch of a Hungarian sneaker brand as a marketing manager. During the four and a half years spent at the brand, she gained insight into the domestic fashion industry and its actors, business background, and manufacturing processes besides her everyday tasks with marketing communication.

She joined the Hungarian Fashion & Design Agency in 2018 as a marketing director. In addition to developing and realising the Agency’s marketing strategy, she paid particular attention to building international relations.

In the Agency’s new management structure, Viktória carries out her professional tasks as Director of Marketing and Communication from June 2022. She focuses on popularising Hungarian fashion and design industry players through professional communication that reaches the international standard, with particular regard to an appearance on international markets.

She considers it indispensable in project and image communication to develop a communication tone tailored to the target audience and to produce professionally based content that is understandable and enjoyable. She believes in the incredible power of cooperation, constant renewal, and the importance of a creative approach.