Acting Chief Executive Officer
Eszter Ágnes Ágoston joined the Creative Hungary team in 2021 as Chief Financial Officer and, since 31 July 2026, has also been leading the organisation as Acting Chief Executive Officer.
She established her professional foundation during the first five years of her career as an auditor, after which she spent 15 years supporting manufacturing and service companies in the private sector as a financial executive. In 2012, she transitioned to the public sector, where over the past 14 years she has played a key role not only in financial management but also in overseeing complex administrative functions.
The foundation of her leadership philosophy is precision and consistent adherence to regulations.
As Acting Chief Executive Officer, she is committed to extending this structured and stable foundation across the organisation’s overall operations, creating the conditions necessary for future professional achievements and the successful delivery of long-term strategic objectives.
Director of Creative Industry Development
Since the beginning of 2021, Patrícia Amfer has been supporting the successful operation of the Hungarian Fashion & Design Agency as Operational Programme Director for Fashion, and from June 2022 as Director of Fashion and Design. Already during her university years, she gained insight into the world of event and programme management, which is also related to fashion, and had the opportunity to participate in the preparation and implementation of several prestigious events. Through various comprehensive creative projects, she has gained in-depth knowledge that significantly contributes to the effectiveness of HFDA’s programmes. Her expertise contributed to the success of numerous domestic and international fashion weeks and educative programmes. In the Agency’s new management structure, she will put her knowledge to good use as Director of Fashion and Design.
She believes in efficiently working, structured system processes that allow her to manage tasks entirely, in line with the Agency’s strategic goals. She encourages her colleagues to think freely, based on teamwork and a high level of responsibility.
Director of Marketing and Communication
Viktória Tolnai started her career in the Hungarian fashion industry in 2014; she was involved in the launch of a Hungarian sneaker brand as a marketing manager. During the four and a half years spent at the brand, she gained insight into the domestic fashion industry and its actors, business background, and manufacturing processes besides her everyday tasks with marketing communication.
She joined the Hungarian Fashion & Design Agency in 2018 as a marketing director. In addition to developing and realising the Agency’s marketing strategy, she paid particular attention to building international relations.
In the Agency’s new management structure, Viktória carries out her professional tasks as Director of Marketing and Communication from June 2022. She focuses on popularising Hungarian fashion and design industry players through professional communication that reaches the international standard, with particular regard to an appearance on international markets.
She considers it indispensable in project and image communication to develop a communication tone tailored to the target audience and to produce professionally based content that is understandable and enjoyable. She believes in the incredible power of cooperation, constant renewal, and the importance of a creative approach.
Chief Operating Officer
As Chief Operating Officer, Eszter Hajdu is responsible for coordinating the internal operational processes of Creative Hungary and managing the areas that support the organisation’s effective functioning. Her broad scope of responsibilities includes the comprehensive oversight of human resources, information technology, building management, fleet management, office operations, as well as administrative and records management processes.
She has been working at the organisation since 2022. During this time, she has gained extensive knowledge of the operations of all corporate support functions and has played a key role in the establishment, coordination and development of organisational processes.
As a leader, she considers a collaborative working culture, accountability and the support of employees’ professional development to be of key importance. A defining element of her professional approach is her legal mindset, which underpins her commitment to ensuring compliant, responsible and conscious organisational operations.
