2026/03/11
Video games are no longer merely products of the entertainment industry; they have become a defining medium in contemporary culture, simultaneously shaping visual language, community experiences, and the thinking of generations. At the next edition of our Creative Academy event series, alongside our invited expert guests, we will explore how gaming transforms cultural space and influences our identity, relationships, and taste.
How does Levente Kökény, a PhD student and lecturer at BCE and a researcher of the social and economic integration of gamification and artificial intelligence-based solutions, see the role of gaming in altering societal norms, identities, and forms of community? What new solutions do AR technologies enable in medicine, and how do they reshape surgical practice and our relationship with digital environments, according to Dr Kristóf Móga, a researcher of digital surgery and the medical use of augmented reality? Finally, how are video games created in the first place? What leads from an idea to the creation of an entire digital world, and how does Attila Söröss, with his decades-long experience in video game management, view gaming collaborations: are they genuine cultural connections or mere brand overlaps?
The next Creative Academy event, Gaming as the New Cultural Space, will explore numerous similarly exciting questions, pushing the boundaries of the industry. As the moderator of the roundtable discussion, Márton Erdős, editor-in-chief of PCW (PC World), will also explore the roles of streamers, esports players, and content creators in shaping the cultural status of gaming and the effects of games on self-image, community affiliation, and cultural taste.
In our series, incentivising professional dialogue, not only can the moderator ask questions, but following the discussion, members of the audience can also directly engage with the experts.
Date and time: 18 March 2026, 6.00 PM
Location: Budapest, Adaptér (1111 Budapest, Bercsényi utca 10.)
Participants of the discussion:
· Levente Kökény, PhD student, lecturer and researcher, Corvinus University of Budapest
Levente Kökény is a doctoral student at the Doctoral School of Business and Management of Corvinus University of Budapest, and a lecturer at the Institute of Marketing and Communication Sciences at BCE, where he teaches marketing and research methodology. In addition, he works as a researcher and analyst. His research focuses on the practical integration of digital technologies and innovation, with a particular emphasis on gamification and the social and economic integration of artificial intelligence–based solutions. His work appeared in leading international journals, including the Journal of Vacation Marketing and Energy Research & Social Science.
· Dr Kristóf Móga, PhD / surgeon
Dr Kristóf Móga obtained his general medical degree at Semmelweis University. During his undergraduate studies, he developed an interest in surgery and the innovations available in this area. Throughout his career, he has placed special emphasis on gaining international experience, participating in clinical and research fellowship programmes in Belgium (Liège), Germany (Ulm), and Norway (Oslo University Hospital Intervention Centre). His scientific interests focus on digital surgery, robotic surgery, and, in particular, the surgical applications of augmented and mixed reality (AR/MR). He completed his PhD studies between 2020 and 2024 in a joint programme of Óbuda University and Semmelweis University. In 2022, as an expert in the field, he spent six months in Canada as a visiting researcher at Queen’s University – PerkLab (Laboratory for Percutaneous Surgery), working with the latest surgical navigation technologies. He gained several years of executive experience through his startup company, which was founded in the healthcare sector and uses augmented and mixed reality technologies.
· Attila Söröss, studio manager, Kite Games
Attila Söröss is 51 years old, the father of two, and a professional manager working in the video game industry. He first became involved in the world of video games as a gamer 40 years ago and has been working in the field of video game development for nearly 30 years, with only minor interruptions. He considers himself fortunate that his childhood hobby became the defining profession of his adult life. He thrives in an environment where he collaborates with creative professionals who share his interests to create games and generate the worlds and experiences that he dreamed about as a child. As the leader of various development teams, he has contributed to numerous projects. This role allowed him to work with talented professionals across a wide range of disciplines and actively participate in the creative process of turning an idea into a fully realised game.
· Moderator: Márton Erdős, Editor-in-Chief, PCW+ (the revamped PC World)
Márton Erdős has been working in the industry since 1998. He began his career at CHIP magazine as a tester before advancing to section editor. During this time, he also earned a qualification as an IT technician and later completed a degree in engineering, specialising in programming. Over the years, he has toured IT exhibitions worldwide, built strong international connections, and mastered both professional print editing and online content development. Since 2014, he has been part of the PC World team, initially serving as deputy editor-in-chief and, starting in 2020, as editor-in-chief. A longtime PC gamer with a broad appreciation for all forms of video games, he is also familiar with the world of consoles. During his years at CHIP and PC World, he contributed to the hardware section of PC Guru and later led the hardware section of GameStar, a video game magazine. He has appeared at numerous game shows and exhibitions and has featured in various IT-themed podcasts.
© Creative Hungary. 2026. Minden jog fenntartva.
