2026/01/30
Supported by Creative Hungary, Helia-D, Caola, ALMOST 1.618, and Adrienne Feller will present their products at one of Europe’s premier beauty industry networking forums, the ECRM B2B Networking event in Prague, from 1 to 4 February. Last autumn, we launched a competition offering a unique opportunity to strengthen brand building, business development, and competitive market positioning. We invited applications to the trade fair from Hungarian brands that produce their products through sustainable manufacturing processes, offer high-quality portfolios suitable for international markets, and actively work to expand their presence abroad.
Following the expansion of our Agency’s scope of activities, last year we conducted a comprehensive industry survey covering fashion, design, gaming, and the beauty sector to map the current state of the creative industries. Building on the feedback received from businesses, we then opened applications for participation in this year’s major international trade fairs and professional networking events.
As part of these efforts, we launched a call for participation in the ECRM (Efficient Collaborative Retail Marketing) international trade fair, which focuses on the beauty industry. The event offers pre-scheduled, one-to-one business meetings for manufacturers with representatives of the largest European and international retail chains, distributors, and online sales players. The Prague-based fair therefore provides an exceptional opportunity for participating companies to showcase their products to strategically important decision-makers through targeted B2B meetings and to establish long-term business collaborations.
For this call for applications, we invited Hungarian brands that develop their product portfolios with an environmentally conscious, health- and skin-friendly approach, possess domestic manufacturing capabilities and adequate logistical capacity, and can present themselves internationally with a complete branding and marketing package. The submitted applications were assessed against a unified set of criteria by a professional advisory board composed of respected industry experts. In the assessment process, particular emphasis was placed on the brands’ previous international activities, innovation potential, and market-entry strategies.
• Helia-D – One of Hungary’s best-known, entirely Hungarian-owned cosmetic companies with over four decades of experience. The brand combines herbal-based traditions with modern, scientifically-backed ingredient development.
• Caola – A long-established Hungarian cosmetics brand, an integral part of the country’s beauty culture since 1831. The brand is distinguished by its multi-generational product portfolio, use of natural ingredients, and high level of professional expertise, underpinned by participation in numerous international exhibitions and decades of manufacturing experience.
• ALMOST 1.618 – An innovative, sustainability-focused brand offering scientifically developed, natural cosmetics. Its facial and body care products are cruelty-free and formulated with vegan ingredients.
• Adrienne Feller – The brand became famous for its unique aromatherapy approach and luxury philosophy centred around rose essence. Its range of beauty products contains only organic plant oils, essential oils, and skin-friendly formulations.
