2026/03/02
One of Europe’s leading beauty industry networking events, the Prague-based ECRM B2B Network, took place with four prominent Hungarian beauty brands supported by Creative Hungary, showcasing their products to representatives from the global market. Interest in Hungarian products was high throughout the event, held from 1–4 February 2026, with brand representatives conducting more than 60 meetings with buyers from international retail networks and major distributors. Participation not only opened new sales channels for Hungarian brands but also strengthened the market visibility of the entire domestic industry.
The ECRM (Efficient Collaborative Retail Marketing) is an international business platform and service operated by RangeMe, focusing on the beauty industry. Its primary goal is to facilitate effective business connections between industry brands, suppliers, and retailers. The B2B event provides pre-scheduled, one-on-one business meetings where brands can present their products to strategically important decision-makers, laying the groundwork for long-term business collaborations.
At this year’s edition of the global beauty industry networking event, domestic brands – Helia-D, Caola, ALMOST 1.618, and Adrienne Feller – met with partners recognised in their respective markets. The success of these meetings is evident in the numerous follow-ups: Hungarian companies have continued to hold an average of 8–10 business discussions initiated at ECRM, primarily targeting European markets. In many cases, new regional market representatives have taken notice of Hungarian brands, and strong interest also came from representatives in the United Kingdom, France, and the Scandinavian countries. The experiences gained by Hungarian beauty companies at the event align closely with their international expansion goals, particularly in building strategically important European export markets. Their successful participation may, in the long term, contribute to the performance of Hungary’s entire creative industry.
Brands that participated in the event:
• Helia-D – One of Hungary’s best-known, entirely Hungarian-owned cosmetic companies with over four decades of experience. The brand combines herbal-based traditions with modern, scientifically backed ingredient development.
• Caola – A long-established Hungarian cosmetics brand, an integral part of the country’s beauty culture since 1831. The brand is distinguished by its multi-generational product portfolio, use of natural ingredients, and high level of professional expertise, underpinned by participation in numerous international exhibitions and decades of manufacturing experience.
• ALMOST 1.618 – An innovative, sustainability-focused brand offering scientifically developed, natural cosmetics. Its facial and body care products are cruelty-free and formulated with vegan ingredients.
• Adrienne Feller – The brand became famous for its unique aromatherapy approach and luxury philosophy centred around rose essence. Its range of beauty products contains only organic plant oils, essential oils, and skin-friendly formulations.
