2026/03/24
Outstanding Hungarian beauty industry companies debut in a collective showcase for the first time at one of the world’s most significant trade fairs, Cosmoprof Worldwide Bologna, from 26 to 28 March 2026. Organised by Creative Hungary, the Hungarian brands under the Budapest Select umbrella will simultaneously highlight competitive domestic products that combine Hungary’s rich herbal heritage with modern scientific methods, while also increasing the international visibility of the entire Hungarian industry on this global professional platform.
Last year, our activities expanded beyond fashion and design to include the games and beauty industries. Accordingly, this year’s calls for applications for international fairs were designed to support the foreign market expansion of brands operating in these new sectors.
Cosmoprof Worldwide Bologna is one of the global flagship events of the international beauty industry, attracting around 250,000 visitors and tens of thousands of exhibitors each year. International industry manufacturers, distributors, packaging material developers, and service providers come together here to showcase and get to know the latest products and technologies in the cosmetics and beauty industries. Thus, the trade fair offers a unique opportunity for Hungarian beauty industry players to initiate international business negotiations and collaborations.
A call for applications to participate was launched in July 2025, inviting Hungarian brands that develop their products based on the country’s natural resources and are committed to avoiding harmful substances, adopting healthy and skin-friendly approaches, and using high-quality ingredients. In line with international trends, applicants were also expected to place strong emphasis on sustainable production and environmentally responsible solutions.
The selected Hungarian brands, chosen with the involvement of a panel of experts, will exhibit under the Budapest Select umbrella, maintaining their individual brand identities while presenting within a nationally coordinated, unified visual framework. Budapest Select was created by Creative Hungary to enable Hungarian exhibitors to achieve outstanding international visibility, while also directing focused professional attention to the wider domestic industry alongside their own business development.
The products of Adrienne Feller, Anna Harangvölgyi Skinnotech, CRÈEM, DRHAZI, and Ilcsi will be on display for industry professionals and interested visitors at the Cosmoprof Country Pavilion, Hall 16 I18–M13.
Adrienne Feller – With a history spanning 35 years, the brand is built on professional expertise in herbal and natural healing, as well as rich family traditions. Its formulations are rooted in the plant culture of the Carpathian Basin, combining Hungarian thermal water, medicinal mud, and the PANNONESSENCE botanical complex. Adrienne Feller brings together traditional herbal knowledge and modern scientific cosmetology within a longevity-focused, conscious approach to beauty care.
Anna Harangvölgyi Skinnotech – This multi-generational, family-owned cosmetics brand, with a 70-year heritage, offers professional cosmetic treatments and complementary skincare products that unite the power of nature, centuries-old knowledge, and cutting-edge technology in a holistic approach. The Skinnotech programme delivers personalised, sustainable, and measurable results.
CRÈEM – This family-owned skincare brand originated in the lavender fields of Visz, Hungary. Founded in 2023, CRÈEM combines science with the nurturing power of nature in its sustainable skincare products, formulated with pure lavender oil and organic botanical ingredients. Its products are presented in award-winning, environmentally friendly packaging. The brand promotes healthy skin, inner balance, and conscious self-care, conveying the healing power of nature while approaching the land, the environment, and the community with respect and responsibility.
DRHAZI – Founded in Hungary, this high-tech luxury cosmetics brand is based on the research of pharmacist Dr Edina Házi. Offering a dermocosmetic alternative to invasive procedures, it develops 100% natural, bioactive, skin-identical formulations. Its product range includes serums, creams, eye care, masks, and men’s skincare, catering to both premium consumers and professional partners and distributors. These advanced formulations are presented in sustainable, airless packaging.
Ilcsi – Established in 1958, this multi-generational family-owned natural cosmetics brand carries the name and legacy of a mother and grandmother. Its products are manufactured with strong professional responsibility, using exclusively plant-based ingredients and natural raw materials with exceptionally high active content. The brand’s core philosophy is that nature can provide effective and gentle solutions for all skin conditions.
© Creative Hungary. 2026. Minden jog fenntartva.
