2026/02/06
Hungarian design industry brands are collectively showcasing under the Budapest Select umbrella brand at Frankfurt Ambiente from 6 to 10 February 2026. The joint presence organised by Creative Hungary can successfully strengthen the export position of businesses, especially in German-speaking markets. At the same time, it might effectively draw the global professional audience’s attention to the innovative and internationally competitive Hungarian furniture manufacturing and lighting technology product design.
One of our Agency’s main tasks is to support the strengthening of the exportability of the Hungarian creative industry and, through international appearances, contribute to the market development of Hungarian brands and the expansion of their sales opportunities. Based on feedback from Hungarian design industry businesses, we launched a call for manufacturers’ participation in Ambiente 2026, a trade fair that plays a leading role in the German and global markets. Realised for the first time in the history of Ambiente, the Hungarian collective showcase can effectively support domestic manufacturers’ international market-entry strategies.
With its decades-long history, the event presents the latest products and solutions along four main thematic areas: Dining, Living, Giving, and Working. Each year, the global professional event attracts tens of thousands of visitors from nearly 150 countries from the commercial and service sectors, including decision-makers from hotel and restaurant chains, interior designers, trade journalists, retail partners, and designers.
Based on the evaluation of a professional advisory board composed of renowned industry experts, the selected design industry manufacturers present their products under the Budapest Select umbrella brand. We created the umbrella brand, in line with international best practices, for Hungarian exhibitors to reach outstanding visibility in their international appearances through unified visual communication while retaining their individual brand characteristics and identity.
Econor Design, KARA & CO., Loomiosa, Rotte Group, and YOZA are presenting their products in the Interior Looks section. Their series-producible portfolios offer relevant solutions for international markets in interior design, home furnishing, and the hospitality industry. The showcased products respond to contemporary lifestyle changes and the functional and environmental challenges of the 21st century, while being crafted to high standards of production and quality. The exhibited brands can successfully adapt new manufacturing and market models and are prepared for international professional collaborations, which can strengthen their presence in the global design and furniture scene in the long run.
The collective presentation of key manufacturers in Hungarian contemporary design is taking place at the Ambiente Messe Frankfurt exhibition in HALL 3.0, BOOTH G32.
Econor Design – Its mission is to give used materials a new life cycle and promote a circular approach. The brand’s design language is defined by geometric, solid elements and vibrant colours, providing their products with a fresh character.
KARA & CO. – The design furniture brand represents the meeting of metal and design, built on multi-generational family traditions in metalworking and surface finishing. Its timeless and sustainable products can naturally fit into any interior space.
Loomiosa – Since its founding, the exclusive lighting atelier has created striking luminaires that immediately draw attention. Its lamps are not merely sources of light, but design objects that add a new dimension to interior spaces.
Rotte Group – The Tangens / CoTangens furniture collection presented at Ambiente is the result of a collaboration between the manufacturer, Rotte Group, and the designer, sarakele studio. The modular, functional, and aesthetically refined pieces follow the principles of sustainability and represent timeless values.
YOZA – A brand specialising in the design and manufacture of furniture, lighting, and home accessories, whose products are characterised by a distinctive structural aesthetic. What makes them special is that design and production are never separate; the final form is always shaped by practical experience.
