2025/12/04
Creative Hungary (formerly Hungarian Fashion & Design Agency) is announcing an open call for ideas for architects and visual designers to create the visual world of the collective Hungarian exhibition under the Budapest Select umbrella brand at Milan Design Week. The central theme of the world’s leading design event invites us to future-shaping thinking and conscious creation – we welcome applications in this spirit for the joint appearance, presenting creators in the Hungarian design industry as well as fine and applied artists.
The call seeks professionals able to create a contemporary, sustainable, and distinctive visual experience for the Hungarian exhibition, held in Milan between 20 and 26 April 2026. This year’s design week’s motto is “BE THE PROJECT”, and it places humans in the centre of change: it invites us to be not only viewers but shapers of the new networks of relations between objects, the environment, and creative processes. Creative Hungary aims to bring to life a fresh, multidisciplinary Hungarian presence that builds on this idea and vividly presents the vision of Hungarian creators in an international context.
Applicants must create the entire visual and installation concept for the exhibition, from the use of space and brand image to the smallest details, resulting in a coherent, distinctive experience. Sustainability aspects will play a key role, as will the designer’s ability to collaborate with the curator and production team at each critical implementation step. However, physical implementation is not part of the tasks.
Following last year’s successful showcase, the Hungarian exhibition will once again take place in the 5VIE Art and Design District in Milan, which, for years, has been one of the most exciting and experimental districts of Design Week, open to cultural innovation. Found under Via Olmetto 1, the unique characteristics of the gallery space, made of different interconnected rooms, offer an inspiring basis for the creation of the visual concept.
Milan Design Week is one of the most prestigious meeting points for the global design industry, bringing together leading brands, creators, and professional decision-makers. If you want to present your work to an international audience and gain genuine professional visibility, this competition is one of the strongest entry tickets to the global creative scene. Any architecture or visual design firm, as well as any individual artist with experience in exhibition space design, product design, or contemporary visual art, may apply.
Apply and showcase your extraordinary idea for presenting the Hungarian design industry in a truly worthy way! The detailed documentation and application form are available HERE, and the Privacy Notice is available HERE.
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From 1 December, the Hungarian Fashion & Design Agency continues its operations under the name Creative Hungary (CH). Since its establishment in 2018, the Organisation has been working on the strategic development of the fashion and design sectors through professional coordination, strengthening the accessibility and export capacity of domestic products, and improving the manufacturing and educational background. Since the beginning of 2025, the Agency’s activities have extended not only to the fashion and textile industry, furniture manufacturing and product design, but also to offline and online game design and the beauty and personal care industries. Creative Hungary is continuing its professional coordination tasks as an organisation supporting the strategic development of the entire Hungarian creative industry.
© Creative Hungary. 2026. Minden jog fenntartva.
