2026/01/30
Today, (beauty) brands produce content in unprecedented volumes. Campaigns, micro-trends, must-have products, educational videos, and influencer collaborations flood users’ feeds, while brand voices fade. At the next Creative Academy roundtable discussion, invited industry experts will explore how brands can remain visible without compromising their creative identity or undermining long-term brand building.
How can a smaller, local brand remain distinctive amid the content noise generated by global trends? How can brands stand out in an oversaturated feed without dissolving in the flood of content? When does continuous posting become an end in itself, and when does it create genuine value for audiences? These and other compelling questions at the heart of everyday social-media communication will be addressed at the first Creative Academy event of 2026.
Creative Hungary launched this series to explore the frontiers of the creative industry and foster professional dialogue, providing a common platform for experts and interested participants to discuss current trends in fashion, product design, and the gaming and beauty industries. In the fifth edition of the series, fashion expert and writer Bence Csalár will ask the guests, Eszter Csalava, makeup artist; Leia Tímea Nagy, founder and marketing director of TINATI Natural Kft.; and Dorina Pallai, cosmetic chemist and founder of NERDS, about their experiences and the solutions they use.
At Creative Academy, not only can the moderator ask questions, but after the roundtable discussion, members of the audience can also engage with the experts directly.
Date and time: 11 February 2026, 6.00 PM
Venue: Budapest, Adaptér (1111 Budapest Bercsényi utca 10.)
Participants of the discussion:
· Eszter Csalava, makeup artist
Eszter has been working as a makeup artist for over five years, gaining experience across a wide range of professional settings. She regularly works on photoshoots, fashion campaigns, commercial shoots, weddings, and special-occasion makeup. She has also been involved in film and television productions, including Now You See Me 3, Mi vagyunk Azahriah, and X-Faktor. Eszter has contributed as a makeup artist to numerous international fashion editorials (e.g., Agnes Silka, Hodlik Anna Bag) and has worked with well-known figures and performers. As lead makeup artist for concerts and fashion shows, she manages teams, contributing her expertise to performances by domestic artists such as Azahriah, Desh, Valmar, Wellhello, Manuel, and Dzsúdló. She serves as the lead makeup artist for La Dolce Vita and the Bridal Fashion Show, and is a permanent member of the Budapest Central European Fashion Week beauty team. Her online presence increasingly focuses on professional content creation, with her work supported by numerous international and domestic brands.
· Leia Tímea Nagy, founder and marketing director of TINATI Natural Kft.
Tímea Leia Nagy is the founder and head of creative strategy at almost1.618. In her work, she approaches the beauty industry not as a series of trends and campaigns, but as a system-driven, long-term brand-building endeavour. She brings a deliberately different perspective to beauty communication, focusing not on repeating established patterns but on exploring new structures and tools. Almost1.618 is a vegan, minimalist, active-ingredient-focused cosmetics brand that interprets skincare as skin styling. Following the Skin Wardrobe philosophy, the skin is the first layer of individual style: an integral part of self-expression and inseparable from overall appearance. Skincare is not treated as a standalone category, but forms a unified whole together with makeup and clothing.
· Dorina Pallai, cosmetic chemist and founder of NERDS
With nearly a decade of product development experience, Dorina Pallai founded a skincare brand in 2024 that has quickly established a successful presence not only in Hungary but also across several European markets, increasingly attracting conscious skincare consumers. For Dorina Pallai, accessibility is a deliberate choice: being present where people shop while offering a price-to-value ratio that makes quality skincare genuinely attainable. This is why she turned to drugstores from the very beginning. She believed that everyday skincare spaces could offer something different: by focusing on real skin needs, creating an aesthetic, minimalist, unisex brand world, with accessible pricing and a clear professional concept. NERDS’ communication strategy is not about constant visibility, but about building a recognisable, credible identity that endures over time. According to Dorina Pallai, the challenge today is not capturing attention, but maintaining it in a noisy, experience-driven market.
· Moderator: Bence Csalár, fashion expert and writer
In the autumn of 2024, Bence Csalár published his fourth book, Kötődéseim – Önfeltárás és terápianapló (Self-Exploration and Therapy Journal). He is also the author of Behind the Scenes – Hungarian Fashion, Stílustérkép – Divat, testkép, önismeret (Style Map – Fashion, Body Image and Self-Knowledge) and A fenntartható divat kézikönyve (The Sustainable Fashion Handbook). A firm believer in the diversity of fashion and self-expression, Bence Csalár is committed to promoting conscious dressing; through his work, readers not only discover eco-conscious designers but also gain practical guidance on embracing a more sustainable approach to fashion.
© Creative Hungary. 2026. Minden jog fenntartva.
