Hungarian Fashion in the Business Pulse of Paris Fashion Week

2026/03/03

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Ten Hungarian fashion and accessories brands will showcase their collections at one of the key professional platforms of Paris Fashion Week, the TRANOÏ trade fair, between 5–8 March 2026. Under the Budapest Select umbrella brand, Creative Hungary brings some of the most outstanding contemporary Hungarian fashion and accessories labels to Paris.

While Paris Fashion Week is the spotlight of the global fashion scene, behind the runway shows the international ordering season plays an equally decisive role. During this period, leading buyers, department stores and distributors from around the world travel to Paris not only to attend shows but also to explore trade fairs where next season’s business decisions are made. Held in the historic Palais Brongniart, TRANOÏ is one of the most curated B2B meeting points in the premium and contemporary segment, facilitating connections between brands and international partners.

 

Creative Hungary’s objective is to provide Hungarian fashion brands with a strategically built, structured international presence. In recent years, Hungarian labels were showcased for ten consecutive seasons at Milan Fashion Week, while the Budapest Central European Fashion Week Exchange program enabled designers to strengthen their presence across regional fashion weeks. TRANOÏ now marks another milestone: entry into the business centre of Paris Fashion Week.

 

The decision to participate in the Paris-based trade event was made following industry consultations and market feedback. TRANOÏ is not merely a trade fair, but a strategic business platform that offers not only prestige, but also visibility, market access and tangible export opportunities.

 

The brands participating in the collective showcase were selected through an open call, targeting labels with a stable market background, a ready-to-present AW26/27 collection and clear international growth ambitions. Through unified communication, Budapest Select strengthens the international positioning of Hungarian fashion while preserving the distinctive identity of each brand.

 

In the ready-to-wear category, AANRO, KAMAYKO, KATA SZEGEDI, NUBU, PRINTA and THEFOUR will present their collections. In the accessories segment, EVA REMENYI, MALNA JEWELLERY, METAMORPH and KARMA GLOVES will be featured.